The Cartier Marcello Exhibition was created to launch the Marcello handbag in Hong Kong and China. The distinctive new silhouette of the Marcello was available in a range of finishes and details allowing the clients to curate their own bespoke bag. We crafted a vintage brass and glass scope with optical lenses of colour and texture frames for the visitors to playfully visualise their bag, whilst a Pepper's ghost illusion effect on the displays meant you could see your reflection with the Marcello. One of the most popular features of the exhibition was the magnetic wall covered in our custom-designed Marcello badges for visitors to take home, making them instantly collectible.